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Ad Company Responds to Facebook Post

A video that went viral in the past two days is popular because it’s about a sanitary pad company apologizing to a guy on Facebook who said the company misled him about women’s periods.

“Why does your advertising make ‘time of the month’ look like so much fun when it’s not?” read part of the guy’s comment.

The guy, Richard Neill, said the company’s commericals made periods look fun, because the ads always show women happy and doing some sort of adventurous activity like “biking riding, rollercoasters, dancing.”

He goes on to say when he got a girlfriend he was shocked to discover the company had “lied.”

“My lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin,” he wrote.

It received more than 86,000 likes.

The company, known as Bodyform in the UK, but is actually an international brand of feminine hygiene products called Libresse, responded with a satirical video congratulating Neill on discovering the truth behind periods.

The video featured the company’s CEO Caroline Williams, played by an actress, apologizing to Neill personally.

“We read your Facebook post with interest, but also with a sense of foreboding. And I think it’s time we came clean. We lied to you Richard. And I want to say sorry … Sorry.”

It explained that the company needed to lie to protect men from “the blood coursing from our uteri like a crimson landslide.” And ends with her drinking blue liquid and farting.

The video got over 1 million hits in two days.



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